17 Key Terms for Advertisers on Amazon Advertising

In Amazing we identify these fundametal KPIs to manage and optimize advertising campaigns on Amazon and that every advertiser should know.

1. Impressions. Number of times an ad is shown.
2. Clicks. Number of times an ad is clicked.
3. eCPM. Total cost per thoushand impressions (includes: supply cost and audience fees, platform, agency and 3P).
4. Click- through rate (CTR).  Number of clicks generated in relation to the number of impressions, expressed as a percentage.
5. Detail page views (DPV). Number of visits recieved by the detail pages of advertised products.
6. Detail page view rate (DPVR). Number of detail pages visited related to the number of impressions, expressed as a percentage.
7. PRPV. Number of views that receive the reviews of the products advertised on Amazon. 
8. Add to Cart (ATC). Number of times a promoted product is added to the cart after clicking on a related ad. 
9. ATC rate (ATCR). Number of times is produced the Add to Cart in relation to the number of impressions, expressed as a percentage.
10. Purchases. Number of times a certain quantity of an advertised product is included in an act of purchase.
11. Purchase rate. Number of purchases in relation to number of impressions, expressed as a percentage. 
12. New-to-brand. Metric that measures the first time sales of the brand to a user, during a period of 12 months.
13. SnSS. Number of new Subscribe and Save derived from the views or clicks on an ad.
14. SnSSR. Number of times SnSS is produced relative to the number of impressions, expressed as a percentage.
15. Units sold. Total amount of advertised products purchased by the users afer viewing an ad.
16. Product sales. Total sales of purchases of advertised products on Amazon after being exposed to an advertisement.
17. ACOS (Advertising Cost of Sales). It is the main metric to evaluate the performance of Amazon campaigns over the promoted products, and measure the advertising investment among sales, expressed as a percentage.

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