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L’Oréal

Agency Amazing helps L’Oréal double sales with Amazon Ads. This Case Study was previously published on Amazon, you can read more here.

OBJECTIVE

In December 2018, the team partnered with the agency Amazing to help improve its brand presence and help increase the visibility and sales of its L’Oréal Paris Dermo Expertise line online.

STRATEGY

To help boost sales for the line and help improve its visibility within the skin care category on Amazon.es, we designed a “better together” strategy, launching Sponsored Products, Sponsored Brands, Stores, and Sponsored Display campaigns for a select few products within the line.

Key to the strategy was treating each of these products as their own unique business, with differentiated objectives, budget, advertising cost of sales (ACOS), return on ad spend (ROAS), key performance indicators (KPIs), content, and ad campaigns for each.

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TESTIMONIAL

There are two fundamental concepts that Amazing helped us implement in our advertising strategy: the first is establishing an always-on strategy for sponsored ads campaigns that covered the entire conversion funnel from brand awareness to consideration and conversion. Plus, Amazing helped us manage our budget, taking into account product life cycle and seasonality, so that we were prepared to perfectly cover all sales opportunities on Amazon.

Daniel Grande, Digital Director of Consumer Goods, L’Oréal Paris Dermo Expertise

RESULTS

ROAS

+50%

ACOS

-22%

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