Personal care
The brand of this Case Study is Spanish, leader in personal care and beauty, with a very good brand image, which offers its products in traditional retail and does not have its own e-commerce. They decide to hire Amazing as an agency specialized in Amazon since his internal team does not have the know-how to optimize and scale his presence on Amazon.
OBJECTIVE
The brand had been selling on Amazon for a couple of years, but with very small sales and without having clear about the right strategy to implement to increase its turnover significantly and even more, gain new consumers (increase the figures of NTB – New to Brand). To do this, they agreed with Amazing to work on an specific catalogue, in which to focus marketing efforts along with an advertising budget to achieve the objectives set.
STRATEGY
After an exhaustive analysis, the types of customers that will be the focus of the marketing actions are defined.
Once defined, an advertising strategy was executed with a very good distribution of both the budget per strategy and per Sponsored Ads formats.
To read the full applied strategy, download the PDF here: Amazing Blind CS – Personal Care
TESTIMONIAL
RESULTS
Increase in consumer purchases
+202%
Increase in new consumers
+70%
Decrease in cost per new consumer
+50%
