Today, Thursday, September 29, 2022, we are celebrating that Amazon is once again launching a new feature and in this case it is a novelty that affects the product pages or Product Detail Page.
It is called the “Virtual Store Window” which we show below with an example.
This new feature is available in all marketplaces where Brand Stores are available, i.e. US, UK, DE, FR, JP, CA, IT, ES, IN, AU, NL, AE, SA, SA, TR, BR, MX, SG, EG, SE, PL.
This new feature helps shoppers to discover content or other branded products (e.g. the most popular products in your catalog will be shown) as it is displayed in the detail page without aggressively interrupting the user’s shopping process.
In Amazing, we consider this launch to be quite relevant and important for brands. This way, brands can show other significant products of their portfolio in the product pages and help with cross selling.
Until today, the customer who wanted to discover more products of the brand had to do it in two ways:
- a) Either by accessing the Brand Store (by clicking on the byline or through the Sponsored Brand advertising format).
- b) By searching directly for the brand in the search engine or the specific product by accessing the detail page.
In both cases they had to leave the product page they are visiting, making the conversion more difficult to achieve.
The user, as shown in the example, is presented with the brand logo and four “grids or windows”. Each of these represent the brand’s most attractive products.
When the consumer clicks on the window, he or she will be redirected to that product’s detail page.
In Amazing we are not tired of saying and arguing on the continuous need of the optimization of the detail pages, and here’s another new reason for them to be carried out. When the consumer is in our page, we must do our best to make him convert and if he doesn’t, he should keep us in mind when he wants to buy and not go to the competition because what he has found doesn’t meet his expectations.
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