INTRODUCTION
The brand we are going to talk about is under the category of Beauty and Personal Care on Amazon. They are selling on Amazon as Vendor and have a Pan-European account.
🎯OBJECTIVE
The main problem facing the brand was the lack of control it had over its products on Amazon Europe. A very common problem in the category in which retailers take control of products and in which manufacturers find themselves with little chance of being able to take control of their brands again.
🔍STRATEGY
Phase 1: Amazing, together with the internal team of the brand, began to work with the aim of capitalizing and expanding the sales of the products that they currently had registered on the platform and defined the type of new products to start to sell in Amazon and in what format they will be offered together with the categories to be covered, to avoid the previous problems with the other retailers. To go ahead with this strategy:
To read the rest of this Blind Case Study, download the full PDF here: Amazing – Diseño Blind CS – English Version
