Advertising trends according to Amazon for this 2023.
On the occasion of the celebration of CES in Las Vegas on January 5, Amazon shared the five advertising trends that will affect both brands and marketing experts in this year that has just begun.
The 5 trends were the following:
- The sustainability of the media will be one of the “top of mind” topics of the sector.
- Stretch advertising investment to the maximum and invest more efficiently.
- Streaming TV will continue to occupy a prominent place in advertising trends.
- Retail media networks. More retail media networks are expected to appear this year in an ever-expanding landscape.
- Relevance. With cookies increasingly out of play, advertisers need to look for new ways to reach their audiences in a relevant and personalized way.
Read the news in the following link: https://www.linkedin.com/posts/amazingsalesconsulting_2023-marketing-trends-worth-watching-activity-7018557404292243456-EXzI?utm_source=share&utm_medium=member_desktop
Amazon’s “Buy with Prime” expands availability and launches “Reviews from Amazon.”
Amazon announced this month that “Buy with Prime,” the company’s direct-to-consumer offering for merchants’ own online stores, will now be available to all U.S.-based merchants starting Jan. 31. Previously, “Buy with Prime” was only available to a small number of sellers who had had the privilege of being invited to the show. The company also announced the launch of “Reviews from Amazon,” a new feature to help “Buy with Prime” merchants increase shopper trust and conversion and better inform purchasing decisions in their own online stores.
For more information: https://buywithprime.amazon.com/
Seller Central launch of the “Call Me Now” feature in Account Health.
Seller Central – Call Me Now allows 100% of professional sellers to contact Account Health support by phone for help.
Amazon has launched a new “Call Me Now” support feature for sellers selling under the Seller format that allows them to contact Account Health support by phone to request help. This functionality is available seven days a week and offers the ability to proactively contact for expert technical assistance on account status, review performance metrics and Amazon policies that affect the business. They also help identify and resolve outstanding issues with account status and products for sale. It is accessed through the Seller Central platform and will help the sellers review their performance metrics and policies affecting their business, to help them identify and resolve the root cause of outstanding issues in account status and at the listing level to avoid disruptions. How to access: access Seller Central – left section of navigation bar – performance section – Account Health.
Amazon Prime Lite: The cheapest subscription Amazon is testing in India
At the moment there is no official information on this subject but if we are aware that you are testing this alternative in India, lowering the official price of the subscription by 33%. It is an initiative that is already being applied by other digital players such as Netflix that have a similar subscription model. Of course, there are differences in this new Lite version that we briefly summarize:
- Disappearence of Prime Music, the advantages of Prime Gaming and those of Prime Reading.
- In Prime Video you can access the content but not its entire portfolio, disappearing the content offered in 4k
- As for the delivery time of orders, users of this Lite version will receive their products within two days of ordering it and not in one day as in the full subscription. Of course, it will continue to be free shipping.
We will see what this test is and if they decide to apply it in any other country. We will be watching.
Amazon launches Inspire, a shopping feed similar to TikTok.
In Q4 2022 Amazon officially launched Inspire, a content hub with short-form videos and photos, where customers can discover, browse and buy products in a different format than we used to see on the Amazon marketplace.
Inspire is, basically, a TikTok-type shopping feed, in which brands and creators can bet on new content formats to inspire their audience.
The company began rolling out the feature to selected users in the United States so it’s still, so to speak, in Beta format. Now we can only wait and track if it finally becomes a reality in Europe.
Main features and reporting of Sponsored Ads.
Amazon keeps on launching new features almost weekly. We tell you a few!
1. Sponsored Display:
- What’s new in video creatives:
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- Amazon extends creative offering with video capabilities for campaigns using contextual targeting
- New viewing metrics launched for reach-optimized Sponsored Display campaigns. New measurement metrics are included such as viewing first third of video viewing, half video, third quarter, full video and video with sound.
- Sponsored Display is now available as an advertising format in Egypt, Saudi Arabia and Turkey.
- Launch of Sponsored Display on Amazon Fresh and Whole Foods, impacting users by shopping at Fresh and Whole Foods, as well as on the marketplace. Available in DE, ES, IT, JP, UK and USA and, obviously, in Whole Foods in the USA.
2. Sponsored Brand available for Amazon Fresh (World Wide) and Whole Foods Market (USA) searches. Ads will be shown to customers by searching in those stores, in the Amazon Mobile app, mobile web, and desktop. In order to simplify the advertiser experience, any new or existing sponsored brand campaign will automatically be extended to the Amazon Fresh/Whole Foods Market search environment if there are enough ASINs inside the store and obviously with stock. Advertisers don’t have to take any additional steps to set up sponsored brand campaigns for Amazon Fresh/Whole Foods Market.
3. Agreement between Shutterstock and Amazon Ads for use of images for free.
To help boost their advertisers’ performance and improve their brand presence, Amazon Ads and Shutterstock have closed an agreement in which they offer advertisers free and easy access to Shutterstock’s library of more than 390 million high-quality images. Without a doubt a very good opportunity to create quality ads, rotate them frequently and take advantage of a large library of high quality images.
In our next newsletter we will keep you posted on what’s new that for sure will be lot of things to tell. 🙂
