Leverage sporting event sponsorship to increase sales on Amazon by +35% vs. previous year.

We analysed the products on which we had to focus our attention, as well as the rest of the available catalogue, discovering a great opportunity to sell the over stock they had of some references in danger of being returned. Additionally, the perfect budget split between Sponsored Ads and DSP and the correct usage of formats and audiences helped us reach our goals.

We used Sponsored Ads:
a) Activating a defense strategy (protecting our brand searches), an attack one (to get hold of the users visiting our main competition Detail Pages) and a Generic strategy to gain the customer not loyal to any brand.
b) Using all the formats including SBV and SD with great performance.
c) Sponsored Brand mixing our Top Products and the overstock ones to gain awareness and traffic to the specific Store Tab.

DSP campaigns were focused with the Top Products and the ones promoted in other advertising campaigns done by the brand to take advantage of the awareness. We mixed the traffic to the Store and to the specific Product Detail Pages.