Reach their sales objective with a very limited budget and in only 3 months (October – December) with no promotion activated in Prime Day Fall and in Black Friday.

We combined Sponsored Ads with a small DSP Campaign. In Sponsored Ads:

a) We activated 3 strategies (defence, attack and generic) and used the 3 available formats (SB, SP and SD).

b) Daily control of CPCs and keyword performance with very good negativization of low performance keywords.

c) The Attack strategy worked great and the complementary products and substitutes had excellent results.

The audiences used in the DSP campaigns were defence, IN-Market and Conquest and we activated a contextual one to test, being the best one in performance. Regarding placements we balanced mobile and desktop and On & Off Amazon .