In this vibrant start to December, recent data from a study by Elogia has confirmed Amazon as the most visited marketplace for holiday shopping, solidifying its position as the epicenter of festivities. With an impressive 87% of consumers planning to make their purchases on this platform, it is clear that December is the ideal time for Amazon sellers. With an average spending of €218 per consumer, fashion and technology categories lead the purchasing intentions.
Given this unparalleled opportunity, if you are an Amazon seller, there is no better ally than Amazing to boost your visibility and capture the attention of this vast audience eager for festive options. Our team of experts offers some key tips to ensure the success of your business during the holidays.
1.Optimize Your Product Listings:
Ensure that your product listings are complete and optimized. Review your keywords and include those that are frequently used during this time related to gifts, surprises, and Christmas, but make sure they are relevant. Don’t forget to also review descriptions, images (with good resolution and attention-grabbing), and activate cross-selling tables in A+ content.
2.Attractive Offers and Discounts:
Consumers are on the lookout for deals during the holiday season. If you can afford it, offer attractive discounts to help boost sales across your catalog. If you have gift packages, now is the time to promote them. Use Amazon’s promotion types and tailor them to your needs.
3.Efficiently Manage Your Inventory:
Anticipate demand and ensure you have enough inventory to meet buyer needs. Avoid stockouts, and if you are a seller using your own shipping (i.e., not handled by Amazon), monitor shipments constantly to prevent customer dissatisfaction and, consequently, negative product reviews. In this season, a delay in delivery can be fatal!
4.Update Your Brand Store:
The Brand Store is crucial during this time. From Amazing, we recommend include rich multimedia content and impactful lifestyle images; promote new arrivals, best-selling products, and those with active offers; link the store to Sponsored Brands campaigns, and finally, update it with festive, Christmas, joyful, and inspiring images adapted to the moment.
5.Highlight Your Products with Advertising Campaigns on Amazon Platforms:
Amazon has two advertising platforms: Sponsored Ads and Amazon DSP. Take advantage of both platform types to activate advertising campaigns within Amazon (to attract customers who are actively searching for products) and for potential customers outside of Amazon (impact them to redirect them to Amazon for making a purchase). Clearly define the product catalog you want to promote with advertising and use the available formats effectively.
6.Monitor and Adjust Your Strategy Continuously:
The holiday season is dynamic, and trends can change rapidly. It is essential to closely monitor the performance of your products, adjust your strategies as needed, and constantly control your campaigns for optimal results.
By following these tips, Amazon sellers can maximize their opportunities during the holiday season. Managing all these aspects can be overwhelming, and the assistance of a partner like Amazing, an Amazon expert, is always a good option to consider, not only during specific times but throughout the year.
