During the month of April 2024, we have witnessed a multitude of Amazon-related news and developments. Here is a summary of the most important ones:
1.- Amazon Business simplifies business delivery in Mexico.
Amazon has launched Amazon Business in Mexico to meet the supply needs of businesses of all sizes. It offers exclusive pricing, quantity discounts and shared corporate accounts to simplify payment and shipping processes. It also supports SMEs by enabling them to sell directly to large companies. This move reflects Amazon’s commitment to innovation and supporting the needs of its customers around the world. Companies can register for free on the official Amazon Business website.
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2.- Amazon recalls more than 7 million counterfeit products in 2023.
Amazon has released its annual Brand Protection report, revealing that it removed more than 7 million counterfeit products from its platform in 2023. The company invested more than $1.2 billion and employed more than 15,000 people to combat the sale of counterfeit products and the presence of fraudulent vendors. Using advanced technology, such as artificial intelligence and machine learning models, Amazon has significantly reduced attempts to introduce counterfeit products and the creation of fraudulent seller accounts. Aunque los esfuerzos de la empresa han sido considerables, la persistencia de infractores sigue siendo un desafío importante, y Amazon continúa fortaleciendo sus sistemas de prevención para proteger a sus clientes y marcas asociadas.
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3.- Amazon stands out among the top advertisers in digital advertising investment in Spain in 2023.
According to IAB Spain’s “Digital Media Advertising Investment Study 2024”, advertising investment in digital media in Spain exceeded €4.97 billion in 2023, with a solid growth of 9.8%. Notable advertisers include BBVA, Amazon and O2. This increase is due in part to the growth in categories such as Connected TV, Digital Audio and Influencers. Amazon is listed as one of the main investors, reflecting its digital marketing strategy in the Spanish market.
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4.- Vishal Sharma on the potential of generative Artificial Intelligence.
Vishal Sharma, Vice President of AGI, shares his insights on how generative artificial intelligence is transforming the future. It highlights the rapid advancement of this technology, which is driving the next industrial revolution and could lead to a new era of abundance. Sharma emphasizes the importance of collaboration to ensure the safety and reliability of AI, noting Amazon’s commitment in this regard. As part of the U.S. Artificial Intelligence Security Institute consortium, Amazon seeks to promote the development of trusted AI and its responsible use.
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5.- Amazon boosts U.S. e-commerce.
The company closed the year with a strong performance, revitalizing its core business units, including e-commerce. With a renewed focus on improving delivery speed and expanding product options, Amazon increased both order frequency and Prime membership growth. The vacation season was “historic”, with sales volumes at an all-time high. Amazon outpaced the competition with 11.7% growth in U.S. e-commerce sales in 2023, 3.6 percentage points higher than total U.S. e-commerce sales. This marked the first year since 2019 that Amazon significantly outperformed the market. However, competitors still threaten Amazon’s ability to gain market share. Walmart and Instacart outperform Amazon in digital groceries, which could prevent the company from gaining market share in food and beverage and health/personal care/beauty. So far, Amazon has withstood competition from Temu and Shein, but these startups could slow future growth in categories such as apparel, footwear and accessories.
Amazon to exceed 40% of U.S. e-commerce sales by 2024 Read the full report, Amazon’s U.S. E-Commerce Forecast 2024.
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6.- Amazon Live revolutionizes TV shopping:
Amazon takes another step forward in its commitment to interactive and shoppable television with the introduction of the Amazon Live channel on Prime Video & Amazon Studios and Freeve. This new channel allows users to browse, shop and engage with the content they view on their TV using their mobile device.
The Amazon Live channel offers a unique experience that seamlessly combines entertainment and shopping. Viewers can enjoy content from creators while shopping for products directly from the channel without leaving the platform.
This innovative initiative is part of Amazon’s efforts to expand its reach in the TV streaming market and offer customers a more personalized and engaging shopping experience. The Amazon Live channel is already available on Prime Video and Freevee in the United States, and its success is expected to drive its expansion to other markets in the near future.
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7.- 10th Edition of Amazon Prime Day:
Amazon is setting the stage for the tenth Prime Day event, offering Amazon Prime members around the world some of the best deals of the summer. Last year, the event broke sales and delivery speed records, with more than 375 million items purchased and delivered to Prime members at unprecedented speed. This year, the event is expected to offer even more savings, including discounts on school supplies before back-to-school. Prime Day will be held in numerous countries, and Amazon promises to share more details as the date of the event approaches.
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