Andalusian Tourism

Andalucia Tourism embarked on an exciting initiative to attract American tourists to their region, becoming a pioneer in leveraging the entire Amazon advertising ecosystem and digitally promoting their already famous award-winning spot “Andalushian Crush.”

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OBJECTIVE

Its objective is to captivate potential visitors through an impressive advertising spot within the Amazon media ecosystem, focused on the United States. After identifying Florida and New York as the main focuses of interest, they hire Amazing to design and execute the campaign strategy. Start and end dates are set, along with measurement KPIs such as VCR and CTR. The spot, with different durations was broadcast on various platforms such as Fire Tablet, Online Video O&O, Free, Streaming TV and Twitch, seeking to reach a wide American audience

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STRATEGY

Initial phase: definition of locations and platforms: We selected strategic platforms such as Fire Tablet, Online Video 3P, Online Video O&O, Freeve, Streaming TV 3P and Twitch to reach our target with efficiency and differentiation.

Campaign Phase: We distribute the budget mostly on Twitch and Online Video 3P, focusing on broad campaigns initially and then optimizing for the best results. We segmented campaigns by platform, prioritizing specific audiences and optimizing impact on both Fire Tablet and Streaming TV – Freeve.

Platform Strategies: We implement high-impact actions on Twitch with FITO and HPH, and segment campaigns on other platforms to reach relevant audiences and maximize the effectiveness of the allocated budget.

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TESTIMONIAL

“We are very excited about the results of this campaign. Being able to work with Amazon and such innovative platforms as Twitch helps us continue to establish Andalusia as a disruptive brand that consolidates its leadership in tourism promotion. Andalusian Crush is a campaign that sets new, previously unexplored standards, and establishes a new benchmark in our industry. We needed to transfer the innovative character of creativity to the dissemination plans, and working with Amazon, hand in hand with Amazing, has been one of the most powerful pillars. The American market has seen a renewed Andalusia, leveraged on culture, and the results are already noticeable in the region.”.-Adrián Gómez Sola- Director de Innovación de la Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía.

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RESULTS

Impressions

73M

Clics

192K

VCR

80%

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