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Amazon Marketing Cloud Latest Updates
For more than a year now, at Amazing we never get tired of repeating the importance of measuring all the marketing actions we carry out, and at Amazon, we have the best measurement tool, Amazon Marketing Cloud (AMC). Amazon Marketing Cloud (AMC) is a comprehensive...
Five tips to optimize your Product Listing pages for the Christmas season
The Christmas 2021 campaign is already here. We can already see the stores decorated, the...
New functionality in the Amazon Advertising platform: creative assets.
Since a couple of months ago, we can now enjoy a new feature in the Amazon Advertising...
New Amazon feature: Brand Story is here!
This week, in this new brand post, we are going to comment on a new section so far only...
How the sponsored Display format helps you achieve your goals
In today's post we are going to talk about the Sponsored Display on Amazon. An advertising...
Variables affecting the ownership of the buy box
We have been talking about the Buy Box for two weeks now: what it is, why it is important,...
Buy Box rotation and other key issues
Last week we talked about what the Buy Box was, how it appears in the detail sheet and the...
Loreal doubles its sales on Amazon
Recently Amazon Advertising have published a new case study about the spectacular sales results...
The Reviews are a gift to the Brands
Managing the Amazon platform it is not easy. There are many things to be aware of: the content...
Strategies on Amazon DSP: how to make programmatic Video and Display advertising campaigns oriented to Performance.
Today, advertising on Amazon is already common among many brands. However, few are aware of the...
