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Lavazza

Amazing helps the world’s most famous Italian coffee brand, Lavazza, increase its ROAS by 34%. This Case Study is published on Amazon and can be read here. 

OBJECTIVE

At the end of 2020, Lavazza embarked on an Amazon advertising journey with Amazing. Their goal was to boost sales and reach a broad audience in Spain. 

STRATEGY

Amazing launched Sponsored Ads and DSP campaigns with specific objectives on each platform. Efforts were concentrated on three key pillars: 

  1. Brand Protection: Defending brand keywords and product detail pages. 
  1. Brand Identity Highlight: Improving product positioning within the category using available Sponsored Ads formats. 
  1. Performance-Focused Advertising: Enhancing market share using Sponsored Product and Sponsored Display formats. 
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TESTIMONIAL

“It’s essential to work with a partner who supports you in Amazon advertising. A good partner helps you understand the environment and tools quickly as they evolve.”  

Toni Salort – Iberia Marketing Manager at Lavazza 

RESULTS

NTB

27%

ROAS

+34%

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