Improve the visibility and positioning of the Panasonic products (Cameras) established in their product category at Amazon and increase sales in a 15% YoY.

We focused our efforts in reaching not only users who are at the bottom of the sales funnel, but also impact users who are interested in categories related to the rest of the portfolio, with the intention to be considered.

We used DSP focusing our efforts in two types of audiences:

a) Retargeting, to impact users who have seen the Panasonic cameras detail pages or competitive brands.

b) In Market audience, to impact users who in the last 30 days browsed categories related to Panasonic cameras such as Photography and Cameras, Travel Accessories or Consumer Electronics.

These DSP campaigns were combined with a Sponsored Ads strategy focused on protecting the brand, covering the main category keywords and activating cross-selling campaigns with the clear intention to appear on complementary to cameras product pages such as tripods and lenses.