Generate brand awareness and boost SodaStream sales by leveraging Amazon’s most significant event – Prime Day – and taking advantage of the event’s own notoriety, increased traffic, and consumer predisposition to purchase products in this category and price range. 

We established a strategy in 3 distinct phases to optimize the advertising budget. 

1. Pre-Event Phase: We activated campaigns several weeks in advance with the aim of attracting potential customers interested in the brand’s products. During this period, no promotions of any kind were activated. 

1. Event Days: The event lasted for 2 days. During this period, promotions were activated, so we focused on these products by advertising them. The goal was to generate interest and reconnect with those users we had impacted in the pre-event phase. Additionally, after thorough analysis, we observed that the brand’s sales peaks were from 11 a.m. to 2 p.m., and again after 8 p.m., and we played with this for budget optimization. 

1. Post-Event Phase: We extended the campaign to capture those lagging users, focusing on the Sponsored Product format and keeping campaigns active on Amazon’s DSP. Additionally, we continued to impact those users who had shown interest in SodaStream products.