The objective was to gain visibility and improve positioning in the Dolls category for a new product in their catalogue aimed at an older child target audience than their usual products.

After analyzing the product’s situation in the four countries where we were going to advertise it, we designed a strategy focused on Sponsored Ads and supported by DSP campaigns during key product sales moments and Amazon events.

We used Sponsored Ads campaigns were combined with DSP in crucial moments such as Prime Day and Black Friday, using Standard and Rec format, advertising in On&Off placements redirecting them to the brand store tab of the product and to the Detail pages in a perfect mix.