Today, we are thrilled to share with you a piece of fantastic news that fills us with pride and underscores our commitment to our clients, excellence, and our expertise in the realm of retail media, particularly within Amazon.
Amazon has globally published how Amazing has achieved tremendous success with Lavazza, marking a remarkable Case Study that serves as a testament to our agency’s effectiveness, expertise, and knowledge of Amazon Advertising. Only the most outstanding cases have the honor of recognition by Amazon, and it fills us with pride that this is already the third case conducted by our agency.
The renowned Italian coffee brand ventured into Amazon’s advertising world in 2020, despite having a presence on the platform since 2016. The objective was crystal clear: to boost sales and reach a broader audience in Spain. To achieve this, they chose to partner with Amazing, a team of experts who immediately sprang into action.
The results speak for themselves. The launch of the strategy on Amazon in November 2020, coinciding with Black Friday, was a resounding success, witnessing a remarkable 81% surge in sales and an 83% increase in units sold. This triumph led Lavazza to continue this strategy throughout 2021.
In the following two years, Lavazza set ambitious targets for return on investment and customer acquisition. By the end of 2022, the coffee company had not only achieved these objectives but exceeded them by a significant margin. Between January 2021 and November 2022, Lavazza witnessed a 27% increase in new customer metrics, and their ROAS grew significantly by 34%.
This success story of Lavazza and Amazing serves as an inspirational example of how a well-executed advertising strategy can have a substantial impact on sales and brand visibility. It highlights the potential of strategic collaboration and innovation in delivering exceptional results in the retail world.
If you would like to delve into the Case Study, we invite you to read it here.
We remain committed to setting the standard on Amazon, and cases like this stand as a testament to our professionalism and unwavering commitment to excellence.
If you’re ready to elevate your Amazon game and need assistance, don’t hesitate to reach out to us! We are here to provide the support you need and to take you on a journey to becoming our next success story.
