"Programmatic Day Netflix Ads 2026"

This morning, part of our team attended the "Programmatic Day Netflix Ads 2026". It was a very interesting session to see from the inside how advertising on streaming platforms is evolving, always putting the user experience at the center.

We found it very enriching to discuss how to reach large audiences in a respectful way. Formats like Pause Ads, which take advantage of the exact moment we pause the screen to display a message, are a great example of how to integrate brands in a natural and much less intrusive manner.

We also looked at the more technical side of their opening up to programmatic buying. The ability to centralize media management and combine these premium spaces with the browsing and purchasing habits we know through environments like Amazon opens up a very different path when approaching audience targeting.

A great day to catch up on the trends that will shape the end of this year. Thank you very much for the invitation!